JUNE 30, 2007
VOLUME 4 NO. 12
PRACTICE MANAGEMENT

YOUR PATIENTS

The best of the medical net

Like it or not, your patients are searching for health info online. Make sure they know what to look for


print and keep info for your patients

6 of the best doctor-approved medical websites

WebMD.com, the most popular health website out there, provides easy to understand information on a comprehensive list of conditions, medications, tests and procedures

MedEffect (www.hc-sc.gc.ca/dhp-mps/medeff/index_e.html) keeps doctors and patients up to date on Canadian product advisories, warnings and recalls and also includes an online adverse-reaction report system

Familydoctor.org contains straightforward, pamphlet-style information on medical conditions and topics

Mayoclinic.com is supremely easy to read. It includes user-friendly features like healthy living guides and an "ask a specialist" section

Medlineplus.gov contains a large medical encyclopedia with figures and illustrations, info on drugs and herbal/supplemental medicine, and a Merriam-Webster medical dictionary. Great for patients who want some more complex, detailed medical information

Drugs.com has tons of info on prescription drugs, including OTCs and alternative meds, and a "Drug Interactions Checker"

Whenever a big health story makes headlines — like the recent rosiglitazone scare —your net-savvy patients scurry to their computer to find out what's what. But as anybody who's spent much time on the web can attest, the quality of the information on the seemingly endless number of medical sites out there is variable to say the least. A bit of guidance from you will steer your patients away from the charlatans and towards physician-approved sites with reliable medical information.

SPELL IT OUT
Dr Raymond Woosley, University of Arizona's former dean of medicine and a prominent medical-website researcher, worries about what patients are gleaning from the net. "What concerns me are the unregulated claims out there," he says. "Patients can read about untested treatments, not understanding the information quality. A lot of it looks technical and medical, but in fact is gibberish."

Sometimes it's not the website, it's the patient. Poor health literacy means patients often don't understand what they're reading. Internet newbies often simply don't know how to find decent sites in the first place. Ottawa GP and internet-enthusiast Robert Eaton likes to give his net-phobic patients a helping hand. "I write the diagnosis on paper so that patients can go and search it themselves," he says. "In some cases, since I have internet access in the examination room, I like to do an internet search right there with my patient."

SITE SAVVY
Try to steer patients with a manageable number of sites to visit — preferably ones that go easy on the technical jargon, suggests Mary Brown, PhD, a health communications investigator at the University of Arizona. You should always take a gander at any websites before suggesting them to patients, even if they've been recommended by a reputable source, adds Dr Woosley.

When patients come to you with off-the-wall ideas that you suspect were gleaned from some shady website, try to help them improve their appraisal process, suggests Dr Brown. The process can be boiled down to a few key heuristics for your patients. "Get patients to consider a website's source," advises Dr Brown. "Who's running the site? Is it government, academic, or commercial?" Remind them that if a site is trying to sell them something, the info will be far from unbiased. Caution against Kevin Trudeau-style gimmicks and sites where the ads are more prominent than the content.

"Doctors should at least question patients to assess the kind of information they're seeing," says Dr Brown. By just discussing their browsing habits, you might prevent a patient from going on a wild goose chase looking for miracle cures. A simple question can prevent patients from using harmful treatments — particularly OTC or herbal remedies — that they might never mention to you otherwise.

By discussing some trustworthy health sites and providing them with a few links, you may find that when patients have better information, treatment compliance rates soar.

 

 

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