APRIL 30, 2007
VOLUME 4 NO. 8
PRACTICE MANAGEMENT

YOUR OFFICE

The pros and cons of internet telephones

Your practice's phone system can be a hidden-expense sink hole. How can you save?


Phone companies want your practice's business and there's a new blitz on to get you to switch. Plus, the feds are in the process of further deregulating services so expect to see competition heat up.

Currently, the per-line service charge you pay doesn't change much from one company to another (it hovers around $30 per line for commercial use), so the switch-pitch usually centres around the cost of long distance and additional services such as call waiting, call forwarding and caller ID. Comparing one plan to another is complex since charges for these ancillary services vary from firm to firm and so does your long distance usage.

THAT'S FAMILIAR
In the end you may find it's much of a muchness. For example, a recent comparison of Telus and Bell Canada showed less than a 2% difference on a monthly practice bill of around $180.00. Long distance charges now run between 3.0 and 3.5 cents a minute in Canada so unless you're a big long distance user domestically or make a lot of calls to the US or overseas, there's likely little financial advantage to switching to another conventional carrier. Service may be a factor, though here again you could find excellent service in one area — internet services, for example — with awful service elsewhere — info 411, for instance.

NET GAINS
There are other options, however. Vonage and Skype both provide the ability to talk to someone over the internet, but that's where the similarities end. Vonage offers a service that uses your existing telephone with added internet services while with Skype you communicate through your computer. Both systems require a DSL or cable connection — high-speed internet, in other words.

VONAGE
After an installation charge of $120, Vonage charges $56 a month for the first line, $51 for additional lines, for their Entrepreneur Pro service. That pays for unlimited long distance in North America and a basket of free add-ons including all the usual ones that your telephone company charges you for and some neat extras. The neatest of these is to treat area codes other than your own as local. For example, suppose you're in the 416 (Toronto) area code and you do a lot of calling back and forth between 604 (Vancouver). You could make arrangements to allow people in 604 to call you from a local number. Another bonus is that you can pick up calls using the internet, and there are others. Find out about them at www.vonage.ca.

All is not smooth sailing however. You may experience some difficulties setting up the service and some users have found it affects their high speed internet connection. Not all area codes offer the "local" call feature and after service is said to be spotty. Also there have been difficulties with calling 911 in some areas. Before you make your move, check www.vonage-review.com, a web site that says it is entirely independent of the company and judging from the apparent honesty of the comments, probably is.

SKYPE
It's free, so that's a plus. All you need is a computer with a high speed connection. Go to www.skype.com for a download and instructions on how to get started. It's a straightforward process and you'll be all set to begin talking to other computers around the world before you know it. For $29.95 US a year you can add a service that will allow you to call any phone on the globe from your computer for a per-call charge of $0.39 US plus 2.1 cents a minute.

The system uses your computer's speakers and microphone, if you have built-in ones — like in your laptop, for instance. Most users find it works far better if they have a headset with a mic. Bluetooth-equipped machines with the appropriate earpiece/mic work best of all.

The drawback: those you call must be at their computers though a service is available that allows you to leave a message. The system works best PC to PC or Mac to Mac but cross platform improvements are being made every day.

A plus: if you have video cameras attached to your computers, you and your interlocutor can see each other. This feature works especially well with the new line of Macs that have built-in cameras. Instant telehealth!

 

 

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