After years of trying to to coax,
cajole or frighten his obese patients into losing weight,
Dr Joseph K Chemplavil decided to reach for something
most doctors wouldn't - his wallet. The Virginia cardiovascular
endocrinologist started paying his patients $1 for every
pound they lost. And if they gained a pound, they had
to pay him a buck.
Four years later his Dollar for
Pound program is still going strong -- and it works,
he says.
Take Willena Hopson. When she walked
into Dr Chemplavil's office last September she weighed
a dangerous 135kg (300lb). The petite Ms Hopson stands
only 1.6m tall (5'3"), but with a BMI of 52 she was
in agony from joint pain and was on six different meds
to control her diabetes.
Since signing up for the Dollar
for Pound program, she lost 14kg (30lb) and her BMI
dropped to 47. She's been able to scale back her meds.
"Her 'diabesity' is gone," beams Dr Chemplavil. Oh,
and she got that $30 payout.
When Dr Chemplavil first created
the program he was paying patients out of his own pocket.
Concerned colleagues convinced him the arrangement wasn't
financially sound and he decided to charge patients
a $10 registration fee to cover expenses.
The vast majority -- 70 to 80%
-- of Dr Chemplavil's patients lose an average of four
to five kilograms per year, but he admits the rest didn't
lose any weight at all. In fact, on average they gained
two to five kilograms in that period.
This doesn't surprise University
of Alberta obesity specialist Dr Arya Sharma. "There's
no question that this might work for some people," he
says. "But if the incentive is the main reason for changing
your habits, then when you collect your incentive the
weight comes right back."
Not so, says Dr Chemplavil. The
money, he insists, helps his patients kick-start their
weight loss and get used to a new, healthier way of
life "for the long haul." But Dr Sharma says this notion
assumes patients can control their weight. "Off the
top of my head I can think of 100 different reasons
why someone would get obese," many of which are beyond
one's control, he says.
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MONEY
A recent study from the Journal of Occupational Environmental
Medicine appears to add weight to Dr Chemplavil's
arguments. In the study, 200 subjects were paid either
$0, $7 or $14 to lose weight. After three months, the
$14 group traded the most fat for cash, shedding around
2kg compared to the $7 and $0 groups that lost an average
of 1.4kg and 0.9kg respectively.
Sceptical as he is, Dr Sharma thinks
paying patients could have a place in medical practice.
"Providing a financial incentive for people to participate
in a health check, that could make sense," he says.
But because of the complexity of most obesity cases,
weight loss requires a lifestyle transformation and
an absolute will to change, things that money alone
cannot buy.
For more on Dr Chemplavil's
program visit www.dollarsfordieting.com
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