APRIL 15, 2006
VOLUME 3 NO. 7

PATIENTS & PRACTICE

In depth: prescribing practices

Add a new drug to your arsenal

Marketing materials no substitute for evidence-based information. Ask your friends


Practical tips

Dr Raman-Wilms suggests you keep these questions in mind when looking at research on new drugs:

  • Where does the drug fit in with other therapeutic options?
  • What are the contraindications for this drug?
  • What are the reported side effects?
  • What is the original study that got the drug approved?
  • She also suggests taking into consideration the cost of the drug, especially with elderly or low-income patients. Not all new drugs are covered by the provincial formularies.

It takes a certain kind of doctor to jump on the latest meds. Family practitioners tend to get most of their information about new drugs from marketing brochures, advertisements or the familiar knock of a pharmaceutical rep on their office door. But physicians shouldn't decide whether to give a new drug a shot on the basis of that information alone, according to a study published March 2 in the online edition of BMC Family Practice.

"[Marketing material] may give them some information but rather than relying on it they should go to evidence-based resources," says Dr Mitchell Levine, director for the Centre of Evaluation of Medicines at McMaster.

Dr John Maxted, a health and public policy director with the College of Family Physicians of Canada (CFPC), says that drug companies have a lot invested in new drugs. "We have to recognize that the companies are marketing a product," he says. "But," he adds, "that's not to say they're trying to put one over on us." Even if you're not the adventurous type, you can safely give new drugs a try. You just have to know where to go for the information you need to make an educated decision.

EVIDENCE-BASED INFO
"More objective forms of scientific information from clinical journals and even clinical practice guidelines can be a benefit," says Dr Maxted. "Many of us also find CME helpful."

Odds are you don't have much time to pore over journals, so you might want to try picking your specialist colleagues' brain for the latest new drug information. "Specialists are traditionally the first to adopt new drugs," says Dr Robyn Tamblyn, PhD, a professor at McGill University. One of the few Canadians to have studied how physicians go about trying new drugs, she says specialists see a higher percentage of patients who fail conventional treatment, and so are more likely to try something new. "The specialist may also be more aware of the studies behind the marketing information," adds Dr Levine. But he warns that not everything a specialist considers appropriate translates to primary care. "Often new drugs may be appropriate for use as a second or third line agent," says Dr Levine. "So it's really about what the indication is and who is the ideal patient."

Much of the exchange between GP and specialist is very casual, what Dr Maxted calls "hallway consultations." But he suggests more formal ways of approaching a colleague. "What we [the CFPC] promote is to have the consultant return a letter to the FP that outlines the investigation, diagnoses and includes some background information on the drug."

The pharmacist is another helpful but oft-overlooked resource. "They are an important member of the healthcare team," says Dr Maxted. "It's quite easy to talk to them about the dose and availability of certain drugs."

Dr Lalitha Raman-Wilms, director of pharmacy practice at the University of Toronto, espouses the value of the doctor and druggist relationship. "The common way that physicians find out [about new drugs] is through pharmaceutical representatives and brochures," she says. "That's a good place to start but then they should be able to tap into other resources." She explains that pharmacists can access drug information centres, a service that provides pharmacists with up-to-date evidence-based information on new therapies, and pass that information along.

 

 

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