FEBRUARY 28, 2005
VOLUME 2 NO. 4
 

Info pack bears fruit

Simple pre-appointment brochure could keep
your male patients from staying away in droves

Performance anxiety at the fertility clinic. German mailshot idea
proves the power of pamphleteering


Knowledge is not only power, it also has pretty powerful effects, according to a study published in the January issue of Fertility and Sterility. A pair of German researchers reported that a little information pack goes a long way toward relieving men's stress about an impending fertility workup. And as the stress levels go down, so does the number of appointments the men miss.

"Usually the uptake rates of counselling services for infertility patients are rather low," observed Dr Walter Krause of the Clinic of Andrology at Philipps-University of Marburg and Dr Martin Pook, PhD, of the University of Siegen in their paper. "In addition, no study meeting the standards of therapy research has delivered evidence that patients benefit from those services. Therefore, we decided to design a leaflet with preparatory information about fertility diagnostics and evaluate its stress-relieving effect."

"I DON'T THINK I CAN DO THIS"
There's likely nothing that could have made the men relish the idea of heading to the fertility clinic. But the simple brochure did seem to help alleviate some of the anxieties of the 125 (out of 250) first-time visitors who received it by mail. The leaflet described the procedures involved in a fertility workup, listed the questions typically asked by the physician, and went over the measures taken to ensure the patient's privacy. The brochure also assured men that it's perfectly normal to be worried about ejaculating into a little cup in a clinical setting — but added that most men found it easier than they expected.

Upon arriving at the clinic for his appointment, each participant assessed his stress levels using the Infertility Distress Scale. Men who had received the leaflet rated themselves with a mean score of 16.6 on the scale as compared to a score of 18.1 from those who had not received the information.

Only four of the 16 who failed to show up and re-book their appointments within six months were from the leaflet group. Given this ratio, the authors calculated that explanatory pamphlets could prevent one cancellation for every 16 leaflets mailed out to prospective patients.

"For reducing distress associated with undergoing fertility workup, a leaflet seems to be sufficient," wrote the authors. "Particularly for those who decided not to use fertility services because of investigation-related worries."

TOO MUCH HOMEWORK?
Despite its positive impact, the authors suspected that, as many of us with our mail, many who received the leaflet either didn't read it or simply scanned its contents.This they gleaned from the fact that though the leaflet repeatedly mentioned the clinic's website, over half of the recipients were unaware of the website's existence when questioned just before their appointment.

Some of the participants' study habits notwithstanding, the authors speculated that those who took the time to read the information might have otherwise not turned up for their appointments. At the very least, the leaflet served as a harmless appointment reminder for those who didn't pore over its prose.

Fertil Steril 2005 Jan;83(1):68-73

 

 

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