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Back by popular demand
Welcome back to another year of
the National Review of Medicine (NRM). The New
Year brings a chance to reconnect with the people around
you. In keeping with this spirit, we too are taking
the opportunity to reach out to you, our readers. Thank
you for making the first move and participating in our
2004 readership survey your responses have been
more than we could have hoped for. It was a pleasant
surprise that most of you took time out of your busy
schedules to answer our call for constructive criticism
on NRM's coverage of the latest clinical research
and health issues (for
pdf of prize winners and to read your colleagues' comments
link here).
It was extremely gratifying to
see so many of you describe our paper as "easy-to-read"
and "entertaining." Not surprisingly our pithy, punchy
style of writing and our orderly format struck a chord
with the vast majority of you. Never fear though, this
high praise hasn't gone to our heads, and we will continue
to uphold the high standards you've come to expect from
NRM. In your words, we will strive to keep articles
"interesting," "concise" and "timely."
As requested, we'll continue to
feature a table of contents on the front page. Clinical
research from around the world in our News in Brief
section was extremely well read and will keep its position
on page three, five and seven. Your calls for more on
Practice Management, Personal Finance and What To Tell
Your Patients have not fallen on deaf ears plans
are afoot to expand these sections. For those of you
who submitted article suggestions, please continue.
You'll find your ideas peppered throughout our pages
in this and future issues (turn
to page 16 to find out more).
Not to lead you astray, the reviews
weren't all sunshine and lollipops. Some readers were
quick to point out areas for improvement. We realize
that physicians are a discerning bunch and true to form
you didn't hold back when it came to airing your criticisms.
Some of you commented that our layout was too tight,
so in this issue we've loosened up our spacing to make
it more readable. Others had a bone to pick with the
way the clinical references are presented. One reader
suggested that a literature reference should be given
at the end of each piece. Look for this change in the
next issue. If you have any more beefs, please lay them
on us. As you can see, we'll do something about it
within reason, of course.
When asked what you thought about
NRM, comments such as "it helps my practice,"
"it's a good way to keep updated," "I have to steal
a copy from my colleagues" and "I read it cover-to-cover"
helped confirm our suspicion that there is a need in
the physician community for a paper that reports the
latest health news in a concise but comprehensive way.
Thanks for reaffirming our raison d'être
to be as relevant to your practice as possible.
Look out for newer additions to
NRM: health policy column The Pulse, med student
trials and tribulations in Diary of a Doctor-in-Training
and debate section Thrust & Parry. And please continue
to tell us what you think of them. Also, keep on the
lookout for more wacky, wild and inspiring physician
profiles on the cover and in our Beyond-on-call section.
I also hope you'll enjoy the story lineups, fabulous
contests (for our latest, please turn to page 20
to win one of 20 Bulova watches) and other surprises
we have in store for you in 2005.
Shereen Joseph, Editor
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