July 30, 2004
VOLUME 1 NO.14
 

Medical facts, fun -- and fortune

Your patients look to the net for diagnosis and cure.
Many of your US colleagues are cashing in on it


Patients with health and medical questions are increasingly turning to the internet for answers. The latest survey by Hitwise, a US service which tracks web site use, shows that a third of internet visitors are looking for medical and health news and advice. Use has surged almost 20% in the last 12 months.

Since the information they gleam from these electronic fishing trips often determines what actions they take -- and what questions they put to their physicians -- it's worthwhile having a look at where they go.

Your first choice for what to do with the little spare time you have, the usual subject of this column, may not be surfing medical sites on the net but it can be more fun than it sounds. Type "medical advice" into Google and you'll be rewarded with 6.78 million URLs that will take you to places both strange and predictable. Strange: www.pendletoneye.com, a British site that goes to considerable lengths to deny that they give medical advice and then goes on to give it when you click on "I acknowledge that this site gives no medical advice." Predictable: Hundreds and hundreds of your US colleagues are in the business of dispensing medical advice for a fee -- $25 to have a question answered is common. Predictable again: many sites have sponsors, often pharma companies.

Finding good Canadian sites is tough. There are so few that they're overshadowed by the vast number of US sites.

Here are some of the best:

www.WebMd.com -- This was the most popular site on the Hitwise survey by a wide margin. The reasons for the high ranking are clear to any visitor. Type 'chest pain' into the search engine and a long list of clickable triaged articles appears. Clear, concise and well written, the material offers just the kind of information a patient would get from a physician who had all the time in the world. The site also offers MD services.

www.YourDiseaseRisk.Harvard.edu -- This is strictly for patients. A series of questionnaires assess your risk for five major conditions: cancer, heart disease, stroke, diabetes and osteo. The questions ask about age, dietary and exercise habits and family history. Simple lifestyle tips are on provided on how to alter high-risk behaviour. You might want to try this one yourself, especially if you're shy about going to a colleague for a checkup.

www.medlineplus.gov -- Useful both to physicians and lay people, was ranked 51st in the Hitwise study. Your colleagues, on the other hand, rank it near the top. The links pretty well cover the medical waterfront from clinical trials to medical journal searches.

www.hc-sc.gc.ca -- This is the Health Canada site. Clearly not ranked by Hitwise, it's easy to use and comprehensive up to a point. Good place to look for information unique to this country for patients and physicians alike. The surprise: It's more comprehensive and better designed than you might expect.

www.myelectronicmd.com -- A diagnostic site that allows you to click through illustrations and symptom boxes to a final conclusion about what ails you and suggestions about what you might do about it. The layout is easy to use and the options can be subtle and probing.

This smattering of sites scarcely scratches the surface. They do, however, provide enough solid information to convince any skeptic of the net's growing role -- and usefulness -- in medical practice.

 

 

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