JANUARY 30, 2004
VOLUME 1, NO 2
 
   PRACTICE MANAGEMENT

The right staff

When good people quit it can be a nightmare.
Try The Rodney Dangerfield Method

I quit,' she said, and walked right out in the middle of the afternoon, a Winnipeg family physician complained to a personnel placement representative just before the holidays last December. "There were six patients in reception. The phone kept ringing. I was at my wits' end," she continued. "Sheila had been with me for almost two years. She walks out. I couldn't understand it. I still can't."

The interview with the placement service took place at the doctor's office on the Monday between Christmas and New Year's. She'd first called them the same afternoon her single staff member abruptly departed. They'd been able to send in a temporary replacement the next day and the practice had limped along till the end of the holidays. It was time to find someone permanent -- and fast.

"Before we start to look for the right person," began the head hunter, " if you don't mind, I first have to ask you a little about your practice and how you manage things." Over the next half hour, the physician poured out the details of her busy practice.

"Is that it?" asked the consultant. She nodded. He paused for a moment and said, "You don't need one person, you need three."

If it was intended to be funny the humour was lost on the harried MD. "Let's start with one, shall we," she said curtly.

After discussing the placement service's fee the family physician agreed to pay the $2,000 nonrefundable 'retainer' and the equivalent of two months' salary when the employee was hired. Should the new person leave before three months on the job, the agency would find a replacement at no additional charge. Should the replacement also leave, the costs of finding yet another person to fill the vacancy would be at the doctor's expense.

The doctor swallowed hard and accepted. For its fee the agency would go through its bank of potential employees and, if necessary, advertise on the Internet and in local papers. It would come up with five candidates they felt met the doctor's requirements. The final interviews and the decision to hire would be left to the doctor.

"When do you think I'll have someone?"

"Could be a week if we're lucky, a couple of weeks if we're not. You'd like to continue to have us supply temporary help in the meantime?" That was a no-brainer. But what the consultant suggested next was not. He asked the doctor to complete a self-assessment questionnaire to, as he said, "determine your future needs." As it turned out, the Winnipeg practitioner didn't like her score very much. (Check out the quiz in the right column)

It took the doctor 20 minutes to puzzle out her answers. She handed it to the consultant with some apprehension. He glanced at the sheet and asked if they could take a few minutes to review it.

As the physician well knew, the questionnaire revealed some holes in her staff relations.

HERE ARE SOME POINTS THE CONSULTANT MADE:
Staffing requirements Most practices have fewer employees than they need, rather than more. Says human resources expert Robert McCormick: "The fact is, most practices are understaffed. If a doctor either in solo or group practice finds she's racing to keep up, nine times out of 10 an additional nurse practitioner can not only help ease the stress level, they often increase overall practice income. The rationale for not going ahead is always, 'I/we can't afford it.' I respond: at present revenue levels you're right, but if you have the space for an extra examination room, for example, then go for it. Another medical staffer will ease the burden -- and more than pay for their keep. Practice loads grow to fill their capacity."

Salaries The most important practice asset after the physicians is the staff. Paying a little more beats paying less, every time. Don't go overboard, but an extra 10% can make the difference between a practice with a revolving door and a stable workforce. Replacing people is expensive -- and there are no quality guarantees.

Performance reviews Do them and do them often. Make the process formal -- and short. Ten or 15 minutes every three months works well. It keeps you and your staff on the same wavelength and nothing is better than that for achieving both personal and practice goals.

Benefits Most practices provide some enhanced health insurance. Adding dental coverage is an appreciated bonus, if you can afford it. But don't extend it to the employee's family, that's too pricey. Also, be generous with time off. In families where both parents are working time can be a better perk than money. Flexible hours can mean snagging and keeping a valuable employee. Few practices offer pensions though some larger groups do offer deductions at source for RRSP contributions.

Management techniques There are almost as many ways of managing as there are managers. The underlying approach, however, is always the same. It could be called The Rodney Dangerfield Method: Show some respect. Know the employee's abilities and competence level -- and have some idea of the stresses in their life in and out of the office. Add a good dash of respect and you'll do just fine. Delegate, delegate, delegate -- it's a sign of confidence in the abilities of those who work for you. Remember too, the golden rule of delegation: the more they do, the less you have to do.

Being a good manager has at least as much art to it as medicine; the better you get at it, the smoother your life inside and outside the office will be.

 

 

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How good a manager are you?

How many staff would be the optimum number for your practice?
A) present level
B) one additional person
C) more than one
D) don't know

How much should you pay?
A) the going rate in the area
B) more than the going rate
C) as little as possible to get the right person
D) not sure

You conduct performance reviews
A) annually
B) twice a year
C) every three months
D) never

What benefits do you offer?
A) extra medical/lost-time insurance
B) dental coverage
C) pension plan
D) three weeks holiday a year or more
E) flexible hours
F) other

What's the best way to get people to work more efficiently?
A) the iron fist - do it quickly and get results or suffer the consequences
B) the velvet glove - everybody makes mistakes
C) hands-on - my way or the highway
D) laissez-faire - whatever you think is best
E) bribery - do it now and do it right and you'll get extra-overtime pay, time off, etc.
F) team spirit - we're all in this together, let's make the best of it
G) other

 

 
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