NOVEMBER 30, 2004
VOLUME 1 NO. 22
 

Life coaching's mostly harmless gospel

But clients should check their emotional baggage at the door


Warren Sperling wasn't a happy guy. The team leader at a Vancouver market research firm wasn't where he expected to be. On a friend's advice, his wife Sherry got him six sessions with a life coach for his 33rd birthday. Since then, Warren has kissed mediocrity goodbye and has been preaching the gospel according to the International Coach Federation (ICF): "achieve extraordinary results in life." He's also managed to bag a big promotion at work.

SKEPTIC'S TAKE
But when Warren tried to make a convert of Sherry's GP brother, the man of science was far from convinced. More flaky hoo-hah, he said, but also felt a little twinge of concern. Is life coaching harmless, and does it have any evidence to back it up?

"My concern with life coaches is that they might be undertrained," says Dr Mark Berber, a staff psychiatrist at Markham Stouffville Hospital and lecturer in psychiatry at the University of Toronto. "If a patient went to a life coach with a problem that required a more advanced level of professional help, he might not get it. The fact that a life coach is being paid directly by the consumer may deter him from referring patients appropriately," he says.

YUPPIE CURE-ALL
The phenomenon was started by Thomas J Leonard, a financial planner turned self-help guru, in the 1980s, when he realized that newly minted yuppies needed more than just investment advice. There are now more than 7,000 ICF-member life coaches worldwide, including 47 accredited practitioners in Canada.

To get ICF certification, a life coach has to complete 60 hours of in-class training and 250 hours of client work. Life coaches act as 'partners' who help clients achieve specific goals -- but they're not supposed to offer advice about unresolved emotional issues or past personal conflicts. The ICF insists that life coaches are not therapists, but somewhat worryingly they do offer to help with potentially heavyweight issues like personal relationships and attention deficit disorder.

FINE-TUNING
According to Dr Berber, it all depends on how the client approaches life coaching. It's harmless enough, he says, as long as clients are aware of its limited focus and that its mantras are often lifted from established fields like cognitive behavioural therapy. "It's not original, but there's nothing necessarily wrong with it," he says. "I've known relatives and colleagues who've been to see life coaches, and they've enjoyed the process. But they were pretty healthy, well-adapted people who were just going for a fine-tuning of already adequate life-coping strategies."

 

 

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